Jelly Belly Scented Phone Cases


Jelly Belly are makers of the popular candy beans that are available in countless unique and wacky flavours. Their UK licensor Infinity Entertainment, came up with the concept of creating scented mobile phone cases that protect your phone and come in the same delicious colour and scent as the popular beans.

I was approached to design the mobile phone case, packaging, booklet and POS display units. The result: every case allows easy access to all the phones functionality and has an embossed Jelly Belly logo in the corner and a camera lens hole is in the shape of a Jelly Belly bean. Each model reflects the bean flavours unique scent and colour, and has vibrant packaging to match with a die-cut hole to test the smell in-store. In total, I created cases for the iPhone 3/4/5, Blackberry and Samsung Galaxy smartphones that went on sale in many high street retailers including John Lewis, Tesco, Carphone Warehouse and Halfords. The range was very well recieved, they appeared on the Gadget Show Christmas Special and were nominated for numerous tech awards.


Jelly Belly


Product design, Packaging design